Case Study

nCino Smart Onboarding & Monitoring

Financial institutions face major challenges when onboarding commercial customers, driven by strict KYC and KYB regulations, heavy documentation requirements, and the need to assess creditworthiness—while still meeting rising customer expectations. SmartOnboard streamlines this process by bringing all required checks and case management into a single platform, reducing manual work, supporting regulatory compliance, and delivering a smoother customer experience.

My Role
Senior Product Designer
Duration
2.5 years
Category
Desktop Applications
Year
2023-2026
Team
Cody Poole
Neal Chauhan
Zach Hooker
Ben Peck
Jack Brandling
Avery Cocozziello
Henry Wallace
Anna Gervasi
George Preece
George Wiafe
Nazia Siddique
Nishanthini Rejendran
Aishwarya Badri

How it works

SmartOnboard

Select company
Run Business Checks

KYB check

AML & Compliance

Commercial Credit Checks

Run People Checks

eKYC Check

PEPs, Sanctions and Adverse Media

Email Validation

Run IDV Document Checks

Document verification

Facial comparision

Provide onboarding decision

Key Features & Services

Know Your Business (KYB)

Verify the legitimacy and integrity of business entities to ensure compliance with regulatory standards.

Electronic Know Your Customer (eKYC)

Efficiently verify customer identities through digital processes, enhancing security and user experience.

PEPs, Sanctions & Adverse Media Checks

Conduct rigorous checks against Politically Exposed Persons (PEPs), sanctions lists, and adverse media to significantly reduce risk and ensure compliance.

Email Validation

Confirm the authenticity of customer email addresses to prevent fraud and improve communication.

Identity Verification (ID&V)

Authenticate customer identities using advanced verification techniques to ensure legitimacy.

Case Management

Efficiently handle all onboarding cases in one platform, ensuring streamlined workflows and swift resolution of compliance tasks.

Market Context & Impact

$15.9M

in average annual spending on the onboarding process per bank

$14,700

average cost per client onboarded.

67%

of respondents state that it costs more to onboard a customer than a year ago.

+77 relationships

a year for a bank onboarding 1,000 customers annually

$300,000

daily revenue earned from a day reduction in the onboarding process for a bank earning $100M in new sales annually

85%

of respondents state that a positive onboarding experience leads to higher lifetime revenue for a customer.

Deep Dive: Survey & Cost Analysis

Respondents - Worldwide Survey

Understanding the current and future state of onboarding across regions, asset segments, and stakeholders.

Regional Breakdown

Bank Size (Assets)

Role/Responsibility

Key Takeaways & Strategic Recommendations

Key Takeaways

Manual vs. Automated Processing

The industry exhibits a stark dichotomy: while some stages are highly automated, early-stage activities like prospecting and acquisition remain heavily manual and resource-intensive, creating significant bottlenecks.

The 49-Day Benchmark

With a global average onboarding time of 49 days, there is massive room for optimization. Markets vary wildly, highlighting the potential for standardized digital workflows to bring all regions up to speed.

Spending Volatility

Onboarding costs are increasingly unpredictable. Lower total spending is often a false economy, frequently offset by disproportionately high costs per individual client due to inefficient manual overrides and legacy friction.

Strategic Recommendations

Standardize Variability

Identify and automate the specific high-manual-effort stages that consume the majority of your onboarding timeline. Focus on building robust SLAs for steps that are historically the most frustrating for clients.

Bridge the Performance Gap

Leverage regional best practices in document handling and acquisition. Prospecting remains the single largest opportunity for automation—standardizing this stage can drastically reduce both time and cost-per-client.

nCino Smart Onboarding & Monitoring

What is Onboarding?

Onboarding is the critical first step in the customer lifecycle—the process of acquiring and subscribing new users while ensuring they have fast, simple access to an organization's full suite of products and services.

Onboarding is not a one-size-fits-all process. It varies significantly depending on the client, from single retail customers to complex multinational corporations. To be classified as truly digital, the journey must be completed entirely online, without requiring branch appointments or manual contract signatures.

The Problem

Current onboarding is tied to rigid features within the nCino BOS, lacking the flexibility for modern integrations.

Built on legacy technology, the existing managed package approach stifles rapid change and continuous improvement.

Limited search capabilities and inflexible data handling create friction for both bank staff and end customers.

Why are we doing this?

  • Strategic Solution: Creating a long-term, scalable capability that forms part of our core messaging.
  • OOTB Expectations: Large enterprise clients (like Barclays) now expect a seamless, out-of-the-box experience.
  • Reduced Customization: Minimizing the need for custom PSO projects by providing a robust, standard platform.

User & Business Benefits

Short Term

  • Colleague experience UI with workflow framework
  • Meaningful solution ready for adoption by fall
  • Stop Barclays churn
  • Flexible solution to support global use cases
  • Agnostic solution to data sources that come into it
  • Validation of solution with customers and geographies

Long Term

  • Quickly respond to regulatory change
  • Drive cross sales
  • FIs can downscale but stay in control
  • nCino leading player in onboarding solution market
  • Sell onboarding as its own solution with its own revenue stream

Who are we building for?

Customer

Goals

  • • Secure a product in a timely manner
  • • Visibility of what they need to do and when
  • • An end-to-end digital onboarding journey

nCino Interaction

Customer Portal

Painpoints

  • • Slow onboarding time
  • • Lack of transparency and personalisation
  • • Physical signing of documents & branch visits

Needs

Seamless experience in uploading documents and information input via mobile.

Relationship Manager

Goals

  • • Visibility of end-to-end experience
  • • Easy case management and handover
  • • Communicate all requirements upfront

nCino Interaction

Risk AssessmentDoc ManSmart ChecklistOnboarding 360

Painpoints

  • • Slow onboarding time
  • • Manual creation of connections
  • • Inefficient handover between teams

Needs

Faster onboarding time, less data input, and meeting monthly quotas.

KYC Analyst

Goals

  • • Efficient case management and accurately conduct assessments from a single platform

nCino Interaction

Doc ManSmart ChecklistIntegrationsDue Diligence

Painpoints

  • • Manual onboarding process
  • • Inefficient handover process
  • • Processing eligibility of documents

Needs

Faster onboarding time with less back and forth in validating data from the RM.

Design Methodology

A rigorous approach to solving complex problems, moving from deep research to polished delivery.

Research phase
User Flow Analysis

Understanding the User Journey

We conducted 15+ in-depth interviews with corporate treasurers and bank relationship managers to map out the current pain points.

  • Journey mapping current friction points
  • Competitive benchmarking with bank managers
  • Technical feasibility audit with engineering
  • Data requirement consolidation
SOFTWARE USED
Lucid
Confluence

Final Deliverables

View Figma Prototype
nCino Smart Onboarding & Monitoring main view
nCino Smart Onboarding & Monitoring detail view
nCino Smart Onboarding & Monitoring detail view
nCino Smart Onboarding & Monitoring overview

The Result & Impact

79%

Reduction in dropout rates

49 → few days

Avg. days to onboard

85%

Positive user sentiment

"Wow, this experience is so clean & Intuitive. One of banking clients even requested an additional hour to deep dive into the future mockups beacuse we are solving some of their biggest pain points. Great work!!"

Cody Poole
Cody Poole
Principal Product Manager